A take-home primer for Account Managers to review key web terms and context after our trivia session. Short, clear, and supported by expert sources.
The part of a URL that identifies a specific page (e.g., /about-us). It should be short, descriptive, and keyword-friendly to improve SEO and user clarity. Source: yoast.com Platforms like WordPress, Shopify, or HubSpot allow content management without writing code. They separate content from design and make it easier to update pages, blogs, and media. Source: hubspot.com Headings create a hierarchy of content. H1 is the main title (only one per page). H2 and H3 divide content into readable sections, improving SEO and accessibility. Source: moz.com A performance and security service that acts as a proxy between your visitors and your hosting server. It offers faster load times, DDoS protection, and DNS control. Source: cloudflare.com Used to define new content types like Cars, Events, or Properties, separate from default Posts and Pages. Helps keep structured data organized. Source: wordpress.org Allows two systems to communicate. For example, a website may use an API to send form submissions to a CRM. AMs should understand its role in integrations. Source: zapier.com The part of a webpage visible without scrolling. This area should contain the most important messaging or call-to-action to capture attention quickly. Source: usability.gov Staging is a test environment where changes are reviewed before going live. Production is the live version. AMs should know where to test vs. what’s visible to users. Source: wpengine.com The main banner or image at the top of a website. It sets the tone and usually includes a headline and call-to-action. Should be visually engaging and clear. Source: canva.com Caches store temporary files for speed but can delay updates from appearing. AMs should know how to clear cache via WP Engine, WPMU, or Cloudflare when needed. Source: support.cloudflare.com A design approach that ensures websites work on all screen sizes (mobile, tablet, desktop). Uses breakpoints to adapt layout and elements. Source: w3schools.com Reusable content blocks like sliders, testimonials, or CTAs. Found in WordPress, HubSpot, and Shopify. Helps maintain consistency and speeds up builds. Source: developers.hubspot.com Like WordPress CPTs, custom objects store structured data like Cars or Jobs. Can be used in forms, workflows, and reporting. Source: knowledge.hubspot.com UX design should help users find what they need with ease. Clear menus, consistent layout, and meaningful labels improve user experience. Source: nngroup.com Connects a domain (like example.com ) to the correct hosting server using records like A, CNAME, and MX. Essential for web accessibility. Source: godaddy.com