AI image creation

Prompts

Tips for writting effective prompts:

• Be Clear and SpecificUse descriptive language and provide detailed instructions to guide the AI's output. Avoid ambiguity or vague wording that could lead to misinterpretation.Instead of "Create an illustration of a forest", a prompt like "Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks”, will provide specific details about the setting, mood, and elements to include in the illustration, giving the AI a clear direction for visualizing the scene. 
• Provide ContextProvide context or background information to help the AI understand the desired outcome. Example: "Create an image for a sustainable fashion brand that incorporates eco-friendly symbols and imagery, reflecting the brand's commitment to ethical practices." It provides context by specifying the purpose and values of the brand. 
• Use ExamplesInclude examples or references to illustrate the desired style, tone, or content. Example: "Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky." By referencing a famous artwork, this prompt inspires the AI to create a visually captivating painting in a similar style. 
• Consider Constraints Consider any constraints or limitations that may apply to the task. For example, if generating images, specify the dimensions, aspect ratio, or color palette. If generating text, specify the desired length, format, or language style. In some of the platforms you can even upload or choose an image to match the style.
• Use Chat GPT to improve your prompts.

Gemini

Examples



A realistic image of a serene beach at sunset with palm trees swaying in the breeze.

A realistic image of a serene beach at sunset with palm trees swaying in the breeze.



Create a realistic image of an office with desks and computers and a big window with a city view

Create a realistic image of an office with desks and computers and a big window with a city view



Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.

Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.



Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

• Can create illustrations but its difficult to adjust style:



Generate an illustration with the concept of brainstorming, in a simple flat minimal style and bright modern colors.

Generate an illustration with the concept of brainstorming, in a simple flat minimal style and bright modern colors.



Generate an illustration with the concept of brainstorming, in a simple flat minimal style and bright modern colors. Use geometrical shapes and a minimalistic approach.

Generate an illustration with the concept of brainstorming, in a simple flat minimal style and bright modern colors. Use geometrical shapes and a minimalistic approach.

• Gemini is really good for creating images and adding texts into them like "mockups":



A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"

A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"



Create image of a coffee cup with print "WALK WITH YOU MARKETING"

Create image of a coffee cup with print "WALK WITH YOU MARKETING"



A photorealistic image of a sleek desktop computer monitor on an office desk. The monitor displays the message "WALK WITH YOU MARKETING" prominently.

A photorealistic image of a sleek desktop computer monitor on an office desk. The monitor displays the message "WALK WITH YOU MARKETING" prominently.



A photorealistic image of a sleek desktop computer monitor on an office desk. The monitor displays the message "WALK WITH YOU MARKETING" prominently.

A photorealistic image of a sleek desktop computer monitor on an office desk. The monitor displays the message "WALK WITH YOU MARKETING" prominently.



Create a realistic image of a road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.

Create a realistic image of a road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.



Create an artwork depicting a scenic road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.

Create an artwork depicting a scenic road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.

• Gemini does not create images with people at the moment (4/29/2024): "We are working to improve Gemini’s ability to generate images of people. We expect this feature to return soon and will notify you in release updates when it does."

• Gemini can't add company brand assets: "I understand that you'd like an image that includes the company brand but I can't generate images that directly reference real-world companies due to copyright restrictions."
• Images are always 1:1
• Editing options not available, you can give feebback to continue improving results but no further tools are available. Images are regenerated when given a feedback, it cannot directly modify an image already created.

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Adobe Firefly

Examples



A realistic image of a serene beach at sunset with palm trees swaying in the breeze.

A realistic image of a serene beach at sunset with palm trees swaying in the breeze.



Create a realistic image of an office with desks and computers and a big window with a city view

Create a realistic image of an office with desks and computers and a big window with a city view



Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.

Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.



Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

• Illustrations are good for presenting a concept or idea, but are not that detailed:



Create a simple minimal style illustration of a marketing team brainstorming ideas in an office

Create a simple minimal style illustration of a marketing team brainstorming ideas in an office



Create a simple minimal style illustration of a marketing team brainstorming ideas in an office

Create a simple minimal style illustration of a marketing team brainstorming ideas in an office

• Not good at creating images with text:



A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"

A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"



Create image of a coffee cup with print "WALK WITH YOU MARKETING"

Create image of a coffee cup with print "WALK WITH YOU MARKETING"

• Can also create patterns:



A pattern of colorful watercolor cat

A pattern of colorful watercolor cat



A pattern of a golden marble texture with swirls and waves

A pattern of a golden marble texture with swirls and waves

• Firefly has a  Generative Fill  tool. You can upload an image and edit it manually by selecting the part you want to change and typing a new prompt:



I uploaded this photo, clicked on "select background" and wrote the prompt "Outer space"

I uploaded this photo, clicked on "select background" and wrote the prompt "Outer space"



Chose between the 3 options it created.

Chose between the 3 options it created.



Selected "insert" in the side bar and manually selected the tshirt. Then entered "astronaut suit" on the prompt.

Selected "insert" in the side bar and manually selected the tshirt. Then entered "astronaut suit" on the prompt.



Selected one of the 3 options it offered.

Selected one of the 3 options it offered.



Selected "insert" in the side bar and manually selected a space in the background. Then entered "space ship" on the prompt.

Selected "insert" in the side bar and manually selected a space in the background. Then entered "space ship" on the prompt.



Final result!

Final result!

• Once you are done you can download the photo or add text to it in Adobe Express:



Add a caption...

• Provides various text effects, fonts, and customization options to ensure that the added text seamlessly integrates with the image. 
• Additional editing tools to adjust: ratio, style, color and tone, camera angle, lighting.
• You can upload a reference image to match its outline and depth.

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DALL-E (OpenArt)

Examples



A realistic image of a serene beach at sunset with palm trees swaying in the breeze.

A realistic image of a serene beach at sunset with palm trees swaying in the breeze.



Create a realistic image of an office with desks and computers and a big window with a city view

Create a realistic image of an office with desks and computers and a big window with a city view



Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.

Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.



Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

• Illustrations are more detailed, icons don't break like they do in Firefly:



Create a simple minimal style illustration of a marketing team brainstorming ideas in an office

Create a simple minimal style illustration of a marketing team brainstorming ideas in an office



Create a simple minimal style flat illustration of the concept of brainstorming, include icons.

Create a simple minimal style flat illustration of the concept of brainstorming, include icons.

• Not good at creating images with text:



A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"

A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"



Create an artwork depicting a scenic road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.

Create an artwork depicting a scenic road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.

• It has a Sketch to Image tool that can create realistic images from a quick drawing:



Add a caption...



Add a caption...

• Includes image editing and manipulation tools, allowing users to refine generated results to better fit their creative vision. 
• Advanced features for controlling specific attributes of generated images, such as shape, texture, and lighting, through intuitive sliders and controls. 
• You can upload a reference image to match its outline and depth.
• Expand image: upload an image and change its size, ratio, quality. It will generate and fill.
• Model Training: upload a few images to teach AI what you want and you will get your custom model. Only for paid subscription.

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Add a caption...

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Midjourney

Examples



A realistic image of a serene beach at sunset with palm trees swaying in the breeze.

A realistic image of a serene beach at sunset with palm trees swaying in the breeze.



Create a realistic image of an office with desks and computers and a big window with a city view

Create a realistic image of an office with desks and computers and a big window with a city view



Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.

Generate an abstract painting inspired by Vincent van Gogh's 'Starry Night,' exploring themes of imagination, wonder, and the night sky.



Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

Create an illustration of a tranquil forest scene with sunlight filtering through the canopy and a winding stream flowing through the moss-covered rocks

• Illustrations are detailed, icons don't break.



Create a simple minimal style illustration of a marketing team brainstorming ideas in an office

Create a simple minimal style illustration of a marketing team brainstorming ideas in an office



Create a simple minimal style illustration of a marketing team brainstorming ideas in an office

Create a simple minimal style illustration of a marketing team brainstorming ideas in an office



Create a simple minimal style flat illustration of the concept of brainstorming, include icons.

Create a simple minimal style flat illustration of the concept of brainstorming, include icons.



Create a simple minimal style flat illustration of the concept of brainstorming, include icons.

Create a simple minimal style flat illustration of the concept of brainstorming, include icons.

• Images with text not always work, error in the text appear sometimes:



A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"

A cenital image of a desk with computer, papers and a notebook that has written "WALK WITH YOU MARKETING"



Create an artwork depicting a scenic road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.

Create an artwork depicting a scenic road landscape, with a stylized street sign featuring the text 'Walk With You Marketing' as a focal point.



Create a realistic image of a coffee cup with print "Walk with you marketing" in bold letters, office environment.

Create a realistic image of a coffee cup with print "Walk with you marketing" in bold letters, office environment.



Photograph of a road landscape, a street sign in foreground with the text "Walk with you marketing" in bold letters

Photograph of a road landscape, a street sign in foreground with the text "Walk with you marketing" in bold letters

• Really good for creating patterns:



A pattern of colorful watercolor cat --tile

A pattern of colorful watercolor cat --tile



A pattern of a gold marble --tile

A pattern of a gold marble --tile

• Midjourney is a little more complex than the other platforms. Here is a  Quick Start Guide  to understand how to begin creating images. 
• It works with commands. For writting a prompt you should start with the command: /imagine prompt
• All editing tools have specific commands to add to the prompt. For example, to specify the image ratio you should use the command --aspect <value>:<value>, or --ar <value>:<value>The prompt should look something like this: /imagine prompt vibrant California poppies --ar 5:4
• Also can create short video of your images like this one: https://cdn.midjourney.com/b54871f6-0b76-424d-9cfe-128425b049b8/video.mp4 
• Check the  Quick Start Guide  to see all the commands to edit your image.

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Comparisons



Gemini

Gemini



Firefly

Firefly



DALL-E

DALL-E



Midjourney

Midjourney



Gemini

Gemini



Firefly

Firefly



DALL-E

DALL-E



Midjourney

Midjourney



Gemini

Gemini



Firefly

Firefly



DALL-E

DALL-E



Midjourney

Midjourney

• Gemini: combines elements of realism and fantasy. The resulting image might strike a balance between imagination and believability.
• Adobe Firefly: highly polished and realistic. The resulting image would have a professional and cinematic quality, resembling a scene from a sci-fi movie.
• DALL-E: Surreal and imaginative twist. The resulting image might have a dreamlike quality, with vibrant colors and surreal elements that push the boundaries of reality.
• Midjourney: leans towards artistic and creative outputs. Has a high level of control and flexibility when it comes to generating images.

Conclusion

Firefly for its simple interface, easy to use editing tools and its generative fill tool. We already have an Adobe suscription so its included in that plan.
Gemini for prompt creation and text in image purposes.

Midjourney for more advanced creations and its high level of control. It requires more time to understand how to use it and learn parameters, but it has very detailed and advanced options. Ilustrations and patterns are really good.
Dall-e for its sketch to image tool which the other platforms don't offer. PIC doesn't have a suscription and It's not necessary to have one, but with the 50 free credits it provides we can take advantage of this tool.

Appendix

AI integrations - Photoshop

• Text-to-Image Generation: Create images based on descriptions you provide in text prompts.
• Generative fill: Remove or replace objects within existing photos using AI



Select the place you want to add something to the image and type in the contextual bar then click "generate"

Select the place you want to add something to the image and type in the contextual bar then click "generate"



Choose between the three options or continue editing the prompt till you get the result you want.

Choose between the three options or continue editing the prompt till you get the result you want.

• Generative expand: change the size of your artboard and it will generate the remaining parts.



Add a caption...



Add a caption...

• Background Removal/Generation: Isolates your subject from the background with greater accuracy. Generates backgrounds for your images based on AI understanding of the scene.



Click in the image and choose remove background.

Click in the image and choose remove background.



You can know generate a new background for your image.

You can know generate a new background for your image.

AI integrations - Illustrator

• Text to Vector: creates vector graphics from scratch based on text descriptions.



Select a type and write a prompt.

Select a type and write a prompt.



Final vector

Final vector

• Recolor tool:



Click on the vector and then "recolor" in the contextual bar. You can choose a generative sample option.

Click on the vector and then "recolor" in the contextual bar. You can choose a generative sample option.



Or change colors manually.

Or change colors manually.

• Retype Tool: can select outlined text or a an image with text in it, and it would find the font matches:



Add a caption...

• Mockup Tool: helps visualize your design in a real-world context wih adobe stock images:



Add a caption...